WEB VIDEO

The Facts
It’s a proven fact that if you use video to engage your audience they’ll be far more likely to remember your message. Remarkably, only 20% of people remember what they hear and 30% what they see. But when sound and pictures are combined into a compelling video, that figure leaps to an incredible 70%!

People buy from people. Video is the next best thing to having a sales person in the room with a potential new customer.

Some publishers see over 50% of their video viewership through viral propagation

Of the people viewing marketing-orientated videos (videos promoting a product or service), over half will take some sort of action after viewing a video... including 12% who will actually buy the product being offered. To put this into perspective, typically only .5% to 2% of visitors to a "text only" web site will end up purchasing a product.

65% of online surfers will view video advertisements to their completion (less than 20% read "text only" sites to completion).

68% of people who watch online videos will pass links for these videos onto their friends...turning them into viral traffic machines.

72% of online surfers are watching web videos every week. By the year 2011, it's estimated this number will climb to 87% of web surfers.

Statistics from the Online Publishers Association and Adweek

What is Viral Video?
A viral video is a video clip that gains widespread popularity through the process of Internet sharing, typically through email or instant messaging, blogs and other media sharing websites.

Using online video effectively can increase the ROI of both inbound and outbound marketing. Video has the ability to bring your company’s products and services to life and deliver your message in a more engaging way than any other form of marketing communication.